This looks like a very exciting innovation. Takeaway coffee is a growing trend in the UK, and despite efforts to get consumers to use reusable cups there is not the interest or uptake. A cup that can truly be recycled with other card and commonly collected mixed recyclables should help in the fight against waste and litter – we just need to encourage consumers to put them in the recycling when they have finished with them. I wish you every luck and success with your efforts to reduce the problem of coffee cup waste and help consumers do the right thing